Account Overview
Source: Full ad account export — includes all ads, not just tagged creatives
Total Spend
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Total Revenue
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Pixel new customer conversions
Account ROAS
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Avg NC CPA
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Weekly Trend
Source: Full ad account export — all account spend by calendar week
Spend & ROAS by Week
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Spend vs ROAS — Efficiency Matrix
Bubble size = purchases | Dashed lines = weighted avg ROAS & median spend | Top-right = scale, Top-left = hidden gems, Bottom-right = optimize, Bottom-left = cut/test
By Angle
Each bubble = creative angle
By Persona
Each bubble = target persona
By Launch Week
Each bubble = ad launch batch
Creative Breakdowns
Source: Ad Tagging sheet — tagged creatives only | Live ads = unique ads with >$1 spend
By Angle
Spend & ROAS across creative angles
By Persona
Spend distribution by target audience
By Video Length
Spend allocation and ROAS by video duration
Top Ads
Source: Ad Tagging sheet — tagged creatives only
| Ad Name↕ | Angle↕ | Persona↕ | Length↕ | Spend↓ | Revenue↕ | ROAS↕ | NC CPA↕ | Purchases↕ |
|---|
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